Marketing Manager Permanent

Our client is looking for a hands-on, results-oriented Marketing Manager to drive demand for their software solutions in the UK, Europe, Middle East and India. This position will create and execute demand generation programs to generate revenue. This is an exciting opportunity to join a leading global provider of analytics software solutions.

Responsibilities

·Define, create, implement and manage marketing programs including webinars, workshops, email, landing pages, social media, user groups and events

·Measure and report on campaign effectiveness at a campaign and tactic level. Ensure campaigns perform to KPIs such as net new leads, MQLs and opportunities booked and use metrics to continually make program improvements

·Provide alignment between sales and marketing teams in EMEAI to ensure the latest content and messaging is being used

·Align with the global demand generation and marketing team goals and work cross-functionally to guide EMEAI demand generation efforts

·Work with technical aspects of marketing systems used to generate, distribute and report on leads

·Inform the global strategy for paid search campaigns and other marketing spend, social media, and content syndication

·Manage the EMEAI Marketing budget

Requirements

·Degree educated, preferably in a business related discipline such as marketing or communications

·Three years’ experience in a similar role delivering successful marketing demand generation campaigns, preferably for a software or technology company

·Expertise in digital marketing including marketing automation, SEO, online advertising and database management

·Analytical and results oriented with the ability to manage multiple projects with ease

·Mindset for optimisation, testing and measuring to achieve targets

·Salesforce and marketing automation experience

·Excellent communication and project management skills

·Writing skills: communicate well with brevity

·Ability to work with minimal supervision and meet tight deadlines

·Experience of managing a marketing team and a strong team player